Zara's impending entry into Australia underscores what could be a dramatic internationalization of the Australian retail marketplace. The impact on shopping centers and on home-grown brands in the event of a large influx of major foreign retailers is going to be uneven, nuanced and profound.
As I pointed out in an article in the Age/SMH a couple of weeks ago, Zara and other incoming foreign retailers must, to be effective, take flagship positions in the major CBDs. If this happens it will ultimately tilt the power balance between CBDs and suburban shopping centers toward the former even if smaller units of the foreign retailers operate out of shopping centers.
As I pointed out in an article in the Age/SMH a couple of weeks ago, Zara and other incoming foreign retailers must, to be effective, take flagship positions in the major CBDs. If this happens it will ultimately tilt the power balance between CBDs and suburban shopping centers toward the former even if smaller units of the foreign retailers operate out of shopping centers.
The Sydney and Melbourne CBDs with Zara, Uniqlo, Forever 21, Gap, Topshop and H&M flagships would have impacts on rental growth in the suburbs and on the vitality of domestic chains. Of course, this will only occur over time as large sites become available and the chains themselves make the commitment.
I will be analysing these impacts and undertaking a "vulnerability" analysis on major domestic retail chains and suburban malls over the next few months. Results will be made available in published form. Stay tuned!
I will be analysing these impacts and undertaking a "vulnerability" analysis on major domestic retail chains and suburban malls over the next few months. Results will be made available in published form. Stay tuned!

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